What not to do in social media
Last week I had the pleasure of sitting in on one of Ged Carroll’s seminars on social media “no no’s“. While the concepts were mostly common sense the structure and real-life examples were still...
View ArticleUsing social media to clean up London
It has been a terrifying few days in London and people are understandably worried. We had a look at Radar to see what the social media landscape looked like and found that, while hundreds were stirring...
View ArticleThe Friday PR and Social Media Cheat Sheet 004
If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This...
View ArticleThe PR and Social Media Cheat Sheet # 98
If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media these are the must-read stories from the last week. Of course the birth...
View ArticleSocial Media – Intelligence & ROI
This was originally posted on LinkedIn I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of...
View ArticleWhere Are Your Customers? Today’s Consumer Journey
“The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is...
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